About us
Strong ideas deserve strong implementation.
I work at the intersection of research and implementation, helping organizations translate evidence into practical action within complex systems.
Much of my work involves initiatives that cross organizational and disciplinary boundaries. I support clients in making sense of evidence, building the structures needed for implementation, and determining what comes next.
What draws me to this work is complexity. The challenges facing children and families rarely sit neatly within the mandate of a single organization or respond to a single intervention. Making progress often means bringing together different forms of knowledge and experience, understanding how parts of a system interact, and creating the conditions for coordinated action.
That systems perspective shapes how I approach projects. Rather than treating activities or organizations in isolation, I look at the relationships between them: where responsibilities intersect, where gaps emerge, and what may be preventing good ideas from translating into practice. The goal is not simply to understand a problem, but to help create a practical path toward meaningful change.
Katrina Crossman - Founder & Principal
How I work
My work is grounded in a few core principles:
- Structure without rigidity. Creating enough structure to support progress while remaining responsive as projects evolve.
- Clarity within complexity. Helping teams navigate uncertainty by translating complex information into practical decisions.
- Implementation with a purpose. Ensuring plans, partnerships, and evidence remain connected to the outcomes they are intended to achieve.
- Meaningful collaboration. Designing processes that enable people to contribute their expertise in ways that strengthen both decisions and relationships.
Experience
My experience spans research, implementation, and cross-sector collaboration across academic, government, and community settings.
Highlights include:
- Leading implementation and coordination for multi-year, cross-sector research initiatives at the University of New Brunswick.
- Coordinating more than $1 million in grant-funded projects involving academic, government, and community partners.
- Leading the development of New Brunswick's Child Rights Data Monitoring Report, integrating administrative and population-level data to support policy and system improvement.
- Conducting systems analyses, evidence syntheses, and strategic planning to inform service development across child- and family-serving sectors.
- International research experience with the Overseas Development Institute.
Across each of these experiences, the common thread has been helping organizations navigate complexity with greater clarity, stronger collaboration, and a focus on meaningful implementation.